SEO for Small Business: Increase Your Visibility

You are welcome to our guide on SEO for small companies. In today’s digital era, having a strong online presence is essential for success. Small companies, specifically, can greatly take advantage of implementing effective SEO techniques to boost their visibility and reach their target audience. By optimizing their websites and content, small companies can enhance their search engine rankings, drive organic traffic, and ultimately increase their subscriber base.

In this post, we will explore the value of best SEO companies for small businesses and exactly how it can be a game-changer for online visibility. We will discuss the impact of SEO, the main difference between small business SEO and local SEO, and why it matters. We are going to provide practical tips and techniques to assist small businesses maximize their SEO efforts and stand out from your competition.

Primary Takeaways:

• Implementing SEO strategies can significantly enhance the online visibility of small companies.
• Small business SEO is different from local SEO, with unique considerations and approaches.
• SEO is a long term investment that will generate organic traffic and attract the right audience.
• Creating compelling and localized content is crucial for engaging using the local audience.
• Maximizing SERP visibility, building brand awareness, and leveraging reviews are necessary SEO tactics.

Knowing the Impact of SEO on Small Organizations

In this particular section, we are going to explore the idea of Small Business SEO and explore its effect on small businesses. SEO, which means Search Engine Optimization, plays an important role in improving online visibility and driving organic traffic to websites. By implementing effective SEO strategies, small organizations can enhance their online presence and stand out from the competition.

What exactly is Small Business SEO?

Small Business SEO means the optimization techniques specifically tailored for small businesses to boost their visibility on search engines like Google. It calls for optimizing various aspects of a web site, such as content, keywords, meta tags, and backlinks, to rank higher in search engine results pages (SERPs) and attract relevant organic traffic.

The Real Difference Between Small Business SEO and Local SEO

While Small Business SEO concentrates on improving the online presence of small organizations generally, Local SEO is more geographically targeted. Local SEO aims to optimize a business’s online visibility for local searches, helping them reach prospective customers inside their specific location. While both Small Business SEO and native SEO share common optimization techniques, Local SEO puts more focus on factors such as Google My Business profiles, local keywords, and directory listings.

Why SEO is a Game-Changer for Small Businesses

SEO has developed into a game-changer for small organizations, providing these with an inexpensive and efficient way to contend with larger businesses within the digital landscape. Here are a few key main reasons why SEO is vital for small businesses:

1. Increased Online Visibility: By implementing SEO strategies, small companies can enhance their rankings on SERPs, driving more organic visitors to their websites and increasing their online visibility.
2. Targeted Audience: SEO allows small organizations to concentrate on specific keywords and optimize their internet site to bring in the best audience. It will help in driving relevant traffic that is certainly more prone to convert into customers.
3. Cost-Effective Marketing: In comparison to traditional marketing techniques, SEO offers a cost-effective method for small organizations to promote their products and services to your wider audience.
4. Long term Growth: SEO is a long-term investment that will yield continuous results for small organizations. By consistently improving their SEO efforts, small businesses can maintain and boost their online visibility, leading to sustained growth.

Overall, Small Business SEO provides the potential as a game-changer for small companies, providing all of them with increased visibility, targeted audience reach, and cost-effective marketing opportunities. By embracing SEO strategies, small companies can gain a edge against your competitors and thrive in the digital landscape.

Importance of Google Business Profile for Local Visibility

In today’s digital age, having a strong online presence is vital for small companies seeking to thrive. One powerful tool that will significantly enhance a small business’s local visibility is actually a Google Business Profile.

A Google Business Profile is actually a free listing that appears when individuals look for companies on Google or Google Maps. It gives you essential information about your business like address, phone number, website, business hours, and testimonials.

Optimizing your Google Business Profile could have a significant impact on attracting local customers. When people hunt for goods and services in their area, owning an optimized and updated profile increases the likelihood of your business being featured prominently in the local search engine results. This heightened visibility can drive traffic to your site and ultimately increase conversions and sales.

Additionally, a Google Business Profile enables you to showcase your business inside a visually appealing way. You could add photos, videos, and post updates to engage with potential prospects and give them a much more immersive experience.

Furthermore, testimonials and ratings play a crucial role in customer decision-making. An optimized Google Business Profile enables customers to depart reviews and ratings, building social proof and credibility for the business. Positive reviews and high ratings can attract more customers and differentiate your business from competitors.

In summary, creating and optimizing a Google Business Profile is important for small businesses wanting to increase their local visibility. By taking advantage of this free and powerful tool, small businesses can increase their online presence, have more local customers, and ultimately grow their business.

Strategic Market And Keyword Research for Targeted Outreach

So that you can maximize the visibility of small organizations online, strategic keyword research plays an important role. By identifying relevant keywords, businesses can create targeted outreach campaigns that attract the right audience and drive organic targeted traffic to their websites.

The whole process of strategic keyword research involves:

1. Understanding your target audience: Conduct researching the market and develop buyer personas to get insights in to the preferences, needs, and pain points of the potential prospects.
2. Identifying industry-specific and location-specific keywords: Use niche research tools to locate keywords that are highly relevant to your business and location. These may include long-tail keywords, location-based keywords, and industry-specific terms.
3. Competitor analysis: Analyze the keywords that your competitors are targeting and identify gaps or opportunities that will help you stick out within the search results.
4. Relevance and look volume: Prioritize keywords that have a high search volume and they are highly relevant to your business. This may make certain you attract qualified traffic to your website.

After you have identified the appropriate keywords, you can incorporate them in your website content, including your headings, meta tags, page titles, and in the body of your text. By optimizing your content with these targeted keywords, you increase the probability of ranking higher in search engine results, making your business more visible to potential prospects.

Benefits associated with Strategic Market And Keyword Research for Small Companies
Higher search engine rankings
Rise in organic traffic
Attracting highly relevant leads
Improved conversions
Enhanced online visibility and brand recognition

Creating Compelling and Localized Content

One from the key factors in attracting and interesting your local audience is creating compelling and localized content. This is crucial for SEO agency for small business seeking to establish a strong online presence and connect with their potential audience. By focusing on topics that resonate along with your local audience and incorporating local events and activities into your content, it is possible to effectively grab their attention and build a loyal following.

Identifying Topics That Resonate along with your Local Audience

To generate compelling content that resonates with your local audience, it’s essential to understand their requirements, interests, and preferences. Spend some time to research and identify topics that are relevant to your target audience. Consider conducting surveys or interviews along with your existing customers to get advice about their concerns, questions, and regions of interest. This will help tailor your articles to fulfill their expectations and supply valuable information which they find valuable and fascinating.

Furthermore, staying current with local news, trends, and events can also help you identify topics that resonate along with your local audience. By incorporating timely and relevant information in your content, it is possible to position yourself as being a trusted source of information and establish your business being a go-to authority within your geographic area.

Incorporating Local Events and Activities to your Content

Local events and activities play a substantial role in shaping the fabric of any community. By integrating these events to your content, you may create feelings of connection and relevance together with your local audience. Consider writing blog posts, creating videos, or sharing social media updates that highlight upcoming local events and activities. This will not only demonstrate your involvement locally but also provide valuable information and entertainment for your audience.

Additionally, consider partnering with local businesses, organizations, or influencers to co-create content that showcases local events and activities. This collaboration can help expand your reach and further strengthen your relationship with the neighborhood audience. It’s a win-win situation, when you provide valuable content for your audience while also supporting and promoting local businesses and initiatives.

Samples of Incorporating Local Events and Activities into Content Creation

Content Type	Example
Blog Post	“Top 10 Local Events to go This Summer”
Video	“Exploring Local Festivals: A Guide to the very best Food and Fun”
Social Networking Post	“Join us this weekend in the XYZ Farmers Marketplace for fresh produce and local artisans. #SupportLocal”

By creating compelling and localized content that addresses the interests and concerns of the local audience while incorporating local events and activities, you can begin a strong connection and foster engagement. This helps your small business stand out and make a loyal customer base in your neighborhood.

Maximizing SERP Visibility Through Effective SEO Tactics

To be able to boost their online visibility and reach a larger audience, small organizations must implement effective SEO tactics that can maximize their presence on Search Engine Results Pages (SERPs). This section will explore various strategies and tactics that small businesses can employ to make certain maximum visibility on search engine listings.

One primary factor in maximizing SERP visibility is on-page optimization . By optimizing website elements like title tags, meta descriptions, and headers with targeted keywords, small organizations can increase their ranking on search engine results pages. Additionally, creating high-quality and relevant content that is certainly optimized both for users and look engines can further enhance visibility.

Another important aspect is backlink building . Constructing a strong network of high-quality backlinks from reputable websites can not only drive visitors to a small business’s website but additionally signal to browse engines that this website is authoritative and trustworthy. This can result in improved visibility on SERPs.

As well as on-page optimization and backlink building, small companies should look into other effective SEO tactics such as:

• Developing a user-friendly website with clear navigation and fast loading times
• Optimizing website images by reducing file sizes and making use of descriptive alt text
• Utilizing social media platforms to engage with audiences and drive visitors to their website
• Implementing local SEO approaches to target specific geographic locations
• Monitoring and analyzing website performance using analytics tools to recognize areas for improvement

By implementing these SEO tactics and staying updated with all the latest industry trends, small companies can increase their visibility on SERPs, reach their target market, and ultimately drive more organic traffic and conversions.

Table: Effective SEO Tactics for Small Organizations

Tactic	Description
On-Page Optimization	Optimizing website elements and content to enhance SERP rankings
Backlink Building	Acquiring high-quality backlinks from reputable websites to boost website authority and visibility
User-Friendly Website Design	Creating a website which is simple to navigate, fast-loading, and responsive
Image Optimization	Reducing image file sizes and ultizing descriptive alt text for improved search visibility
Social Networking Engagement	Using social networking platforms to have interaction with audiences and drive visitors to the web site
Local SEO	Implementing approaches to target specific geographic locations and attract local customers
Website Performance Monitoring	Using analytics tools to monitor and analyze website performance, identifying areas for improvement

Building Brand Awareness with SEO

In today’s digital landscape, building brand awareness is crucial for the achievements of small companies. One effective way to accomplish this is through strategic SEO strategies. By optimizing their online presence, small businesses can establish brand authority, improve brand visibility, and attract a loyal customer base.

SEO plays a vital role in establishing brand authority. When small businesses consistently produce high-quality, relevant content that aligns using their target audience’s needs and interests, they position themselves as experts within their industry. This helps to construct trust and credibility, making customers very likely to choose their brand over competitors.

Improving brand visibility is another key advantage of implementing SEO strategies. By optimizing their site and content for search engines, small businesses can enhance their visibility on search engine results pages (SERPs). Because of this when potential customers hunt for relevant keywords or phrases, the business’s website is more prone to can be found in the best search engine results.

By appearing within the top search results, small companies can attract organic traffic, generate leads, and increase their likelihood of converting visitors into customers. This increased visibility can also help to amplify brand awareness, as more individuals are exposed to the business’s name and offerings.

Additionally, SEO may help small organizations attract a loyal subscriber base. When organizations consistently deliver valuable content and provide a seamless user experience, they make positive associations making use of their brand. This enhances customer satisfaction and encourages repeat business and word-of-mouth referrals.

Advantages of Building Brand Awareness with SEO
Establishes brand authority
Improves brand visibility
Attracts a loyal customer base

Tailoring Your SEO Technique for the Niche

In the world of SEO, one size fails to fit all. It is vital for small companies to tailor their SEO approaches to their respective niches to accomplish optimal results. By customizing SEO approaches according to industry-specific needs, small businesses can effectively boost their online visibility and stay in front of the competition.

Customizing SEO Approaches for many different Small Business Types

Each small business type possesses its own unique requirements and audience. Customizing SEO approaches involves knowing the specific needs in the business and tailoring strategies accordingly. As an example, a retail store may give attention to local SEO and optimizing product listings, while something-based business may prioritize content marketing and testimonials.

By conducting thorough research and research into the target audience, small businesses can uncover the most efficient SEO tactics that resonate making use of their niche audience. This consists of identifying relevant keywords, optimizing website content, and implementing on-page and off-page optimization techniques.

Analyzing Competitors to boost Your SEO Game

One of the key steps in tailoring an SEO strategy for the niche is analyzing competitors. By studying the SEO tactics and strategies utilized by competitors within the same industry, small companies can gain valuable insights and identify areas for improvement.

Competitor analysis helps small organizations be aware of the keywords, content, and backlink profiles which can be driving their competitors’ success. These details are able to be utilized to refine and boost their own SEO efforts. By learning from competitors’ successes and failures, small businesses can optimize their SEO strategies and gain a competitive edge inside the digital landscape.

Leveraging Reviews and Social Proof in SEO

In today’s digital landscape, online reviews and social proof play a crucial role in the success of small organizations. Search engines like Google consider testimonials and social engagement as essential ranking factors. By leveraging reviews and social proof effectively, small companies can significantly enhance their SEO performance and boost their visibility online.

The Impact of Positive Reviews on Search Rankings

Positive reviews function as a powerful form of social proof that can influence potential prospects and search engines. When a small business includes a high volume of positive reviews, it signals to look engines the business is trusted and reputable. Consequently, search engines like google may reward the business with higher search rankings, ultimately causing increased visibility and organic traffic.

Generating and Showcasing Social Proof

Small organizations can actively generate and showcase social proof to boost their SEO efforts. Here are a few strategies:

1. Encourage satisfied customers to go out of reviews: Small organizations can ask happy customers to leave reviews on platforms like Google My Business, Yelp, or industry-specific review sites. These reviews can enhance credibility and get more customers.
2. Respond to reviews: Engaging with customer reviews implies that the business values customer comments and cares about customer satisfaction. Responding promptly and professionally could have a positive influence on search rankings and customer perception.
3. Showcase testimonials and endorsements: Small organizations can feature customer testimonials and endorsements on their site or social media platforms. These testimonials serve as social proof and will build trust.
4. Monitor and manage online reputation: Regularly monitoring and addressing negative reviews or comments is vital. Promptly resolving issues can help mitigate any potential negative influence on search rankings and brand reputation.

Final Thoughts

Leveraging reviews and social proof is a vital component of a highly effective SEO strategy for small businesses. By harnessing the strength of positive reviews and effectively showcasing social proof, small organizations can enhance their online visibility, have more customers, and ultimately drive business growth.

Localizing Your SEO Efforts with Geo-targeted Keywords

Understanding the strength of Local Keywords

In order to maximize your small business’s online visibility, it’s necessary to understand the power of local keywords. Local keywords are search terms that are specific to particular geographic location, enabling you to target potential prospects in your area. By including these keywords into your website content, it is possible to increase your chances of appearing in local search engine results and attracting relevant traffic.

When selecting local keywords, it’s essential to think about the unique characteristics of the audience as well as your local market. This will help choose keywords that resonate along with your potential customers and align with their search intent. By understanding the specific terms and phrases that the local audience uses while searching for goods and services like yours, you are able to optimize your site content to satisfy their needs and boost your website’s visibility in local search engine results.

Integrating Local Keywords into Your Website’s Metadata

Integrating local keywords to your website’s metadata is an excellent approach to signal to look engines that the business is applicable to local searches. Metadata refers to the information which is embedded in the code of your own web pages and is also not visible to visitors. By optimizing your metadata with local keywords, you can provide search engines like google with valuable information about your business’s location and improve your odds of appearing in local search engine rankings.

As an example, you can include local keywords inside your page titles, meta descriptions, and image alt tags. This can help search engines like google understand the context of your content and hook it up to relevant local searches. When creating your metadata, be sure to include compelling and relevant information that entices users to click your website searching results.

In addition to metadata, it’s important to incorporate local keywords naturally throughout your website’s content. This includes your page headings, body text, and image captions. By weaving local keywords seamlessly in your content, you can enhance your website’s relevance for local searches and increase the chances of you attracting local customers.

By localizing your SEO efforts by using geo-targeted keywords and integrating them effectively to your website’s metadata, you can boost your small business’s online visibility and attract local customers who definitely are actively looking for the services or products you offer.

Image Optimization along with its Impact on SEO Performance

In terms of improving SEO performance for small companies, image optimization plays an important role. Optimized images not just improve the looks of a website but also bring about reduced loading times, ultimately boosting the site’s overall SEO.

Reducing Loading Times with Optimized Images

Long loading times can negatively impact user experience and search engine rankings. By optimizing images, small companies can significantly lessen the time it takes for webpages to load. This might lead to better user engagement and increased organic traffic.

There are many approaches for optimizing images:

• Compressing images without compromising quality: By reduction of the file size of images, organizations can ensure faster loading times without having to sacrifice looks.
• Utilizing the appropriate image file format: Choosing the right file format, like JPEG or PNG, based on the image content may help optimize loading speeds.
• Implementing lazy loading: This technique involves loading images only if they are visible on the user’s screen, further improving page load times.

By implementing these optimization techniques, small organizations can create a better user experience and enhance their website’s overall SEO performance.

Utilizing Alt Text and File Names to improve SEO

Alt text and file names are critical elements for optimizing images and boosting SEO. Alt text provides textual descriptions of images, which not merely helps search engine listings be aware of the content but in addition improves accessibility for visually impaired users.

When crafting alt text, it is essential to use relevant keywords that accurately describe the photo. This allows search engines like google to associate the image with relevant search queries, improving the likelihood of higher rankings in image search engine rankings.

As well as alt text, optimizing file names is incredibly important. When saving image files, small companies should use descriptive file names that incorporate relevant keywords. It will help search engines be aware of the image’s content and enhances the overall SEO performance.

By optimizing images through alt text and file names, small organizations can grow their online visibility and attract more targeted organic traffic.

Ensuring Mobile Responsiveness for User-Friendly Experiences

In today’s digital landscape, mobile items are becoming the favorite way of accessing the internet. As being a small business, it is vital to prioritize mobile responsiveness to supply user-friendly experiences to your audience. Besides it improve the overall usability of the website, but it additionally has a direct effect on your SEO services Thailand performance.

Mobile responsiveness means the ability of any web site to adapt and display properly on different screen sizes and devices. It makes sure that your site looks and functions seamlessly, no matter whether it is actually accessed on the computer, smartphone, or tablet.

With regards to SEO, mobile responsiveness plays an important role in search engine rankings. Search engine listings, like Google, prioritize websites that offer a mobile-friendly experience to users. Mobile-friendly websites are more likely to rank higher searching results, leading to increased visibility and organic traffic.

Optimizing your site for mobile devices involves various factors. Firstly, you should ensure your website was created using a responsive web design framework. This allows your website to automatically adjust and adapt its layout based on the device and screen size it is being viewed on. The content, images, and overall design should be optimized to fit smaller screens without having to sacrifice quality or user experience.

Additionally, page loading speed is another crucial factor for mobile responsiveness. Mobile users expect fast-loading websites, and slow-loading pages can lead to high bounce rates and reduce search rankings. Optimize your images, minimize CSS and JavaScript, and leverage caching strategies to improve loading times on mobile devices.

Usability is essential on mobile devices, and that includes having easy-to-navigate menus and clickable buttons that are compatible with touchscreens. Implementing mobile-friendly features including collapsible menus, larger buttons, and simplified forms can greatly improve the user experience on mobile devices, leading to increased engagement and conversions.

By ensuring mobile responsiveness for the small business website, you are not only serving the evolving needs and preferences of the audience but additionally improving your SEO performance. With a lot more users counting on mobile devices to access information, products, and services, providing an individual-friendly mobile experience is important for that success and growth of your small business.

Wrapping It Up

SEO is not just a quick-term fix for small companies; this is a long-term investment for sustained growth and enhanced online visibility. By implementing effective SEO strategies, small companies can increase their online presence, have more targeted prospects, and ultimately enhance their revenue.

With regards to SEO, patience is vital. It requires time for search engines to identify and rank websites based upon their optimization efforts. However, the long term benefits associated with SEO ensure it is a necessary tool for small business growth. It allows companies to establish their brand authority, interact with their target audience, and stay competitive in the digital landscape.

Key takeaways for enhancing small business visibility online include conducting thorough market and keyword research and implementing targeted outreach campaigns. By understanding the needs and preferences of your own local audience, you could make compelling and localized content that resonates together. Optimizing your site with geo-targeted keywords and ensuring mobile responsiveness can also be crucial for providing a person-friendly experience and improving search engine rankings.

Remember, SEO will not be a one-time task; it will require ongoing effort and monitoring. By consistently monitoring your website’s performance, analyzing competitors, and leveraging reviews and social proof, it is possible to refine your SEO strategy and stay in front of the competition. Having a solid SEO foundation, small companies can reap the benefits of increased visibility, organic traffic, and sustainable growth.

FAQ

What is Small Business SEO?

Small Business SEO means the process of optimizing a small business’s website and internet based presence to improve its visibility and rankings on search engine results pages (SERPs). It calls for implementing various strategies and tactics like niche research, on-page optimization, and backlink building to draw in more organic traffic and potential prospects.

What exactly is the distinction between Small Business SEO and native SEO?

While Small Business SEO focuses on enhancing the overall online visibility of a small business, Local SEO specifically targets optimizing a business’s presence in local search engine rankings. Local SEO emphasizes geo-targeted keywords, optimizing a Google Business Profile, and leveraging local directories to bring in customers inside a specific geographical area.

The reason why SEO a game-changer for small companies?

SEO is really a game-changer for small businesses since it levels the playing field and allows them to compete with bigger brands. By implementing effective SEO strategies, small organizations can increase their visibility, attract targeted organic traffic, and build brand authority inside their industry. This may lead to higher website traffic, better lead generation, and ultimately, increased sales and revenue.

What exactly is the importance of possessing a Google Business Profile for small organizations?

Using a Google Business Profile is essential for small companies as it enhances their local visibility and credibility online. A Google Business Profile provides essential information such as business hours, contact details, and customer reviews. Optimizing this profile helps to ensure that small businesses show up in local search engine results making a positive impression on potential prospects.

Just how can strategic keyword research benefit small companies?

Strategic market and keyword research helps small organizations identify the most relevant and valuable keywords for their industry, target market, and business goals. By making use of these keywords within their website content, blog posts, and other digital marketing efforts, small businesses can have more organic traffic, increase their search engine rankings, and improve their odds of converting visitors into customers.

How can small organizations create compelling and localized content?

Small companies can make compelling and localized content by identifying topics that resonate using their local audience and incorporating local events and activities within their content creation. This includes addressing local interests, highlighting community involvement, and showcasing unique facets of the neighborhood area within their blog posts, articles, and social networking content.

What are some effective SEO tactics for maximizing SERP visibility?

Some effective SEO tactics for maximizing SERP visibility include on-page optimization techniques like optimizing meta tags, headings, and URL structures, building high-quality backlinks from authoritative websites, creating engaging and shareable content, and optimizing website loading speed. These tactics help small companies achieve greater rankings on search engine results pages and attract more organic traffic.

How could small companies build brand awareness with SEO?

Small organizations can build brand awareness with SEO by establishing brand authority through high-quality content creation, enhancing brand visibility through local SEO efforts, and attracting a loyal customer base by consistently delivering value and meeting customer needs. SEO helps small organizations connect to their target audience, increase brand recognition, and ultimately, grow their brand presence online.

Just how can small businesses tailor their SEO techniques for different business types?

Small businesses can tailor their SEO techniques for different business types by understanding industry-specific needs and analyzing competitors. This requires conducting thorough researching the market, identifying target keywords, and customizing SEO approaches depending on the unique requirements and goals of the specific business niche. Additionally, analyzing competitor strategies provides valuable insights for optimizing SEO efforts.

How could small organizations leverage reviews and social proof in SEO?

Small organizations can leverage reviews and social proof in SEO by generating positive reviews from satisfied customers, answering reviews to exhibit engagement and trustworthiness, and showcasing these reviews on their website along with other online platforms. Positive reviews and social proof not only boost search engine rankings but in addition instill trust and confidence in potential customers, resulting in increased conversions and business growth.

Exactly why is localizing SEO efforts necessary for small organizations?

Localizing SEO efforts is essential for small organizations because it enables them to target specific geographic areas and attract relevant local customers. This involves using geo-targeted keywords, optimizing local directories and listings, and tailoring website content to address the unique needs and preferences of the local audience. By focusing on local SEO, small companies can increase their visibility and competitiveness inside the local market.

How exactly does image optimization impact SEO performance for small organizations?

Image optimization plays a substantial role in improving SEO performance for small companies. By optimizing images for webpages, such as reducing file sizes and maintaining appropriate dimensions, small organizations can improve website loading times, enhance user experience, and enhance their likelihood of ranking higher on search engine results pages. Additionally, utilizing relevant alt text and descriptive file names for images can further boost SEO visibility.

The reason why ensuring mobile responsiveness essential for small business websites?

Ensuring mobile responsiveness for small business websites is essential because a lot more users access the internet through mobile devices. Mobile-friendly websites improve user experience, reduce bounce rates, and increase the probability of higher search engine rankings. Optimizing websites for mobile devices increases the overall SEO performance for small companies helping them attract and retain mobile users as potential customers.